You work hard on your blog to produce an awesome content that will help your readers. Your awesome content will lead to more readers and that means more traffic to your blog. And hopefully, with all this traffic coming in, more and more people will join your mailing list to get even more awesome things from you.
But, are you sending this awesome content to your mailing list? Or, like many, you get people sign up but then let them sit there an wonder if they’ll ever hear from you again?
Come one, be nice, don’t do that! Send your wonderful subscribers a newsletter. In this post, I will show how to create a newsletter in Mailchimp.
Hopefully, by now you have a Mailchimp account, have created a list, opt-in forms and had some awesome people sign up to hear from you. If you’re not sure how to do it, check out this post for a step-by-step.
As I mentioned above, once you have people signed for your email list, don’t leave them in the cold, send then some good, helpful stuff.
To send communication to your subscribers, don’t just use your regular email, do it through your email services provider, like Mailchimp. This will ensure that your helpful content is delivered, has proper, CAN-SPAM compliant unsubscribe options on it and you don’t get marked as a spammer.
To communicate with your list via Mailchimp, to create your newsletter, you use Campaigns.
To create new Campaign, login to your Mailchimp account, click on Campaigns option on the left top.
Once on the Campaigns page, on the right-hand side, use a drop-down next to Create Campaign and choose Regular Campaign:
You will land on the new campaign page where you would need to choose a list you want to send the newsletter to, from a drop down. Click on “Choose a list” and pick a list:
Once you pick a list, you will have a few options to mark off before you proceed.
You can choose to send your newsletter to all subscribers on this list, a certain segment or a group.
Today, lets just choose an “Entire list” and click Next at the lower right corner of the screen:
You will be brought to the campaign page.
Here you need to:
- give your campaign a name – this is something just for your reference and so you can name it in whatever way it makes sense to you
- give your campaign a email subject – this is something that your readers will see, so make it really meaningful attention-grabbing, treat it like a blog post headline
- confirm that From name is correct and is how you want it to come across
- confirm that Email address is correct and is how you want it to come across
- personalize the To name if you choose to – use this only if your subscribers provide you their name, otherwise, leave it out
Scroll down for some additional options, like Tracking.
Leave everything here as is and move on by pressing Next in the lower right-hand corner:
Now, that you’re on the Select a Template page, you can either select a template, if you already have one, or just start with a basic layout and create a look and feel of your newsletter that you can then save as a template.
Lets choose a Basic 1 Column layout:
You will be brought to the newsletter design screen:
In this screen you can customize pretty much every part of the newsletter.
You can add the header image or logo, add text, dividers, images, video, buttons or social media buttons, change font size and style, color, insert links and so much more!
You can edit every part of the newsletter that’s already there by hovering over and clicking on the pencil to edit the block:
Once you have clicked on the block to edit, it will open in the right side of the window, where you can use Content, Style and Settings menu to create and style your content.
Content tab offers you a standard content formatting menu, the kind you see when you write blog posts. It allows you bold, italicize and underline, insert image, copy, paste, change color, font type and size of the text, indent, link and bullet.
Style tab lets you be more specific with the font size, color, weight, font family, line height and text alignment.
Settings tab lets you keep on change the number of columns in your letter.
Once you are done customizing the block, make sure to click Save & Close to save your changes.
This will bring you back to design screen where you can edit another existing block or add another block that you need.
To add a new block, grab the block from the right side of the screen and drag it over to the newsletter layout until you see Drop Block Here appear:
Realease and the block will get inserted in that spot. Once the block is in place, the edit menu for it opens up.
In this case, once the Button is inserted, you get the menu where you can change the button text, color, link to another web page, give your button borders, change font of the text and more.
Once you are done customizing the block, click Save & Close to save your work.
Once you are happy with all the changes you have made to your newsletter, click Next in the lower right-hand corner:
You will be brought to the page where you will finalize your newsletter and get it ready to be sent out.
On this screen, make sure that all of the check marks are green (except Twitter Cards, if you don’t use them). If any other check marks are not green, go back to that are of the newsletter and fix it up.
Once all of your check marks are green, you can Send your newsletter right away by clicking Send in the lower right-hand corner or Schedule for later.
Once you press Schedule, you will be moved to the scheduling portion where you can specify the date and time and Schedule Campaign.
Once you schedule the campaign, Mailchimp monkey will give you a Rock On! and confirm that your email has been scheduled:
If you now go to Campaigns tab, you will see your latest newsletter up at the top. Here you can edit it, reschedule it or delete it:
BAM! You have created and scheduled your newsletter. Doesn’t it feel good?
Your subscribers would love to hear from you, after all, they subscribed to your list to do just that.
Don’t forget to stay consistent but don’t overload your readers either. Once a week is a good frequency to keep in touch with your loyal following.
As the monkey said, Rock On!